MSc International Marketing
Full-time
Study Mode
£9,000 / yr
Tuition Fees
January 2027
Start Date
1 year
Duration
Course Highlights
Accredited by CIM, recognising alignment with professional management and leadership standards.
Focuses on digital transformation, entrepreneurship, and brand management.
Degree boasts a team of exemplary academics coupled with external industry experts.
Opportunity to participate in an employability scheme.
Course Description
Entry Requirements
UK qualifications
Equivalent of a UK first degree at 2:2 or above plus relevant experience.
Other qualifications
Relevant qualifications obtained in your home country, as per Anglia Ruskin's country-specific entry requirements.
IELTS
6.5 or better.
Other
Have previously been taught in English and have sufficient command of English to undertake postgraduate study.
Other
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve the required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.
For more information about the General Entry Requirements please visit the institution page
Course Structure
Postgraduate Study Skills, Research Methods and Ethics
Principles of International Marketing
Developing Digital Strategies, Innovation and E-Commerce
Cross-Cultural Leadership and Human Capital Management
Customer-Centric Marketing and Strategic Brand Management
Postgraduate Integrative Project
Postgraduate Study Skills, Research Methods and Ethics
CreditsPrinciples of International Marketing
CreditsDeveloping Digital Strategies, Innovation and E-Commerce
CreditsCross-Cultural Leadership and Human Capital Management
CreditsCustomer-Centric Marketing and Strategic Brand Management
CreditsPostgraduate Integrative Project
CreditsCareer Pathways
The MSc International Marketing is specifically designed to prepare graduates for executive roles within global marketing organisations. By integrating contemporary marketing theories with practical, industry-led insights, the course ensures students are equipped with the skills required by modern businesses. Graduates benefit from a curriculum that emphasises digital transformation, strategic brand management, and entrepreneurship, making them highly versatile in the international job market. Furthermore, the programme offers access to an employability scheme, including CV workshops, career counselling, and interview preparation, all aimed at enhancing professional prospects. The degree also serves as a strong foundation for those wishing to pursue further academic research, such as a DBA or PhD.
Marketing Manager
Develop and implement marketing strategies to promote products and services in international markets.
Digital Marketing Specialist
Manage digital campaigns, e-commerce strategies, and online brand presence across various global platforms.
Brand Manager
Oversee brand identity and strategic positioning to ensure consistency and growth in competitive markets.
International Business Consultant
Advise organisations on global market entry, cross-cultural management, and international business expansion.
Entrepreneur
Utilise entrepreneurial skills to launch, manage, and scale new business ventures and services.
Marketing Analyst
Analyse market trends and consumer behaviour to inform strategic business decisions and marketing plans.
Frequently Asked Questions
Information Disclaimer
The information provided on this page, including graduate salaries, and course details, is sourced from publicly available data and partner institutions. While we strive to keep the information accurate and up to date, it may be subject to change.
For the most current and official information, please visit the institution website.