BSc (Hons) Digital Marketing and Management
Full-time
Study Mode
£9,790 / yr
Tuition Fees
January 2027
Start Date
3 years
Duration
Course Highlights
Accredited by CIM, aligning with professional management and leadership standards.
Focuses on cutting-edge technologies like AI in marketing.
Includes authentic assessments that replicate workplace activities.
Lecturers are experts with industry experience.
Course Description
Entry Requirements
UK qualifications
96 UCAS tariff points from 3 A Levels (e.g., BCC).
BTEC Level 3 Extended Diploma: DMM in a business-related subject.
5 GCSEs at grade D/3 or above for the 4-year option.
Other qualifications
International Baccalaureate Diploma: 24 points.
European qualifications
Irish Leaving Certificate: BBCCC.
Scottish Highers: BBCCC.
GCSE
At least 3 GCSEs at grade C, grade 4, or above, including English and Maths.
IELTS
IELTS 6.0 (Academic level) or equivalent.
Other
Mature applicants with relevant work experience are welcome to apply.
For more information about the General Entry Requirements please visit the institution page
Course Structure
Critical Thinking Skills
Data Skills
Professional Development Skills
Research Skills
Critical Thinking Skills
CreditsData Skills
CreditsProfessional Development Skills
CreditsResearch Skills
CreditsCareer Pathways
Employability is central to the curriculum, with the course design directly influenced by industry experts to ensure students gain a blend of academic knowledge and practical experience. Students are encouraged to apply theoretical learning to real-world business scenarios through authentic assessments that mirror professional tasks. The programme also features guest speakers from the digital marketing sector, providing valuable industry context. The ARU London Employability Service further supports students by offering CV and cover letter feedback, interview training, and connections to partner employers for work experience opportunities. Graduates are well-positioned for various roles, including Digital Marketing Executive, Social Media Manager, SEO Executive, and Content Marketing Specialist, among many others.
Digital Marketing Executive
Manage online campaigns and digital marketing activities to drive brand engagement and growth.
Social Media Manager
Develop and execute social media strategies to build community and enhance brand presence.
Digital Marketing Analyst
Interpret data and metrics to optimise marketing performance and inform strategic business decisions.
Content Marketing Executive
Create and manage compelling content to attract and retain a clearly defined target audience.
SEO Executive
Optimise website content and structure to improve search engine rankings and organic traffic.
Digital Marketing Account Manager
Build and maintain client relationships while overseeing the delivery of digital marketing projects.
Frequently Asked Questions
Information Disclaimer
The information provided on this page, including graduate salaries, and course details, is sourced from publicly available data and partner institutions. While we strive to keep the information accurate and up to date, it may be subject to change.
For the most current and official information, please visit the institution website.